Anne briefly explained the situation when she saw our questioning faces.
"When customers buy the flowers, the system automatically tracks the customer's data and gives them gift points for a membership gift. It will improve the public image of the mall while satisfying the customers' desire to help the needy but never had the time to. It will be easier for the little girl as well since she won't have to keep asking around to promote her flowers. We've obtained the manager's permission and came to an agreement. This will be her designated spot. There should be some substantial changes to her income as well. I hope this will help with her mother's disease."
Freya nodded with satisfaction. "That's great, but I'm more interested in how you managed to persuade the manager to agree to this?"
I was equally puzzled. Mutual benefit was the basis of any business cooperation, but for the mall itself, the revenue obtained from the charity event was merely a drop in the bucket. They didn't have to agree to that. Moreover, their partner was an adolescent. With so many uncertain factors to consider, it was clear that the risk was greater than profit. As a manager, there was no need to bring more trouble to the business.
"Well..." Casting a calm glance at us, Anne fished out her mobile phone and showed us her screen, explaining, "This is my Twitter profile. I promised to write articles reporting the shopping mail's kind deeds every month for the next six months, so they agreed to it. There are still other terms and conditions, but they're not important, so I won't mention them."
We took a closer look and instantly understood what was going on.
'Fall In Anne. Number of followers: 1,063,887'
An advertisement on an account with more than a million fans would cost around thirty thousand dollars. By agreeing to that, the mall would save up to two hundred thousand dollars on advertising, and all they had to do was set up a small corner at the entrance. Evidently, this was a great deal that the mall would be a fool not to partake in.
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